So now you finally know, the secret to getting onto Santa’s nice list is cleaning your email list and ramping-up your sending gradually. You can always try to capture their attention again once the holiday season is over.Įbook Landing in the inbox: Email marketing deliverability basicsĭon’t let great emails go to waste. Discover everything you need to know to land in the inbox. Let’s face it, if they haven’t engaged with you in the last 6 months the message is pretty clear, they’ve lost interest in your offering. Send them a ‘we miss you’ reactivation email, and if they don’t engage in that, remove them from your contact list until after the holiday season. Target the ones that have not opened your emails in the past 3 to 6 months. You could also segment your list based on the engagement of your contacts. But, what else can you do to optimize your email contact list? Well, I’m glad you asked. It's important to remove unsubscribed contacts, and hard bounces from your contact lists to optimize the performance of your email campaigns and give them the best chance of making it to the inbox (and not the spam folder). Removing inactive, unengaged contacts from your list is just as important as growing your email contact list with new and captivated subscribers.
You want your subscribers to engage with your content in the inbox and not for it to land in the junk folder. So, don’t let all your hard work go to waste.
Chances are the holiday season is one of the most lucrative times of the year for you.
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